Your privacy

LatitudeX Adventures is committed to safeguarding the privacy of our website visitors and enquirers. This policy applies where we are acting as a data controller with respect to your personal data — in other words, where we determine the purposes and means of the processing of that personal data.

We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. In this policy, “we”, “us” and “our” refer to LatitudeX Adventures. For more information about us, see the “About us” section below.

How we use your personal data

In this section we set out the general categories of personal data that we may process, the purposes for which we may process it, and the legal bases of the processing.

Usage data. We may process data about your use of our website, which may include your IP address, approximate geographical location, browser type and version, operating system, referral source, length of visit, page views and navigation paths, as well as information about the timing, frequency and pattern of your use. This data may be processed for the purposes of analysing and improving the website. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website.

Enquiry data. We may process information contained in any enquiry you submit to us regarding our expeditions and services. This data may be processed for the purposes of offering, arranging and providing relevant services to you. The legal basis for this processing is consent.

Notification data. We may process information that you provide to us for the purpose of subscribing to our email updates and/or newsletters, in order to send you those communications. The legal basis for this processing is consent.

Correspondence data. We may process information contained in or relating to any communication that you send to us, including the communication content, for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interest in the proper administration of our website and business and in communicating with users.

Please do not supply any other person’s personal data to us, unless we prompt you to do so.

Providing your personal data to others

We may disclose your personal data to members of our team insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy. We may also disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, in order to protect your vital interests or the vital interests of another person, or for the establishment, exercise or defence of legal claims.

Retaining and deleting personal data

Personal data that we process for any purpose shall not be kept for longer than is necessary for that purpose. Email addresses of those who have signed up to receive our newsletters will be retained for a maximum period of 10 years following registration, unless you ask us to remove them sooner. Notwithstanding the above, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect vital interests.

Your rights

You may instruct us at any time not to process your personal data for marketing purposes. In practice, you will usually either expressly agree in advance to our use of your personal data for marketing, or we will provide you with an opportunity to opt out. You also have rights under data protection law, which may include the right to access, rectify, erase, restrict or object to the processing of your personal data, and the right to data portability. To exercise any of these rights, please contact us using the details below.

Cookies

Our website uses cookies. A cookie is a small file placed on your device that helps the website function and helps us understand how the site is used. You can control and delete cookies through your browser settings and, where offered, through the controls on our website.

About us

This website is owned and operated by LatitudeX Adventures. If you have any questions about this policy or about how we handle your personal data, you can contact us by email at info@latitudexadventures.com.